Thank your new customer for ordering your album and for any impact their purchase might have on your career.
Thank you so much for picking up your copy of Blues ‘n Greens EP. I lot of blood, sweat, and tears went into those tracks and the fact that I get to share the result with people like you means the world to me. And, yes, more are coming….
As my way of saying THANK YOU for your support, I wanted to give you a chance to get a special “FANS ONLY” merchandise deal. In addition to any further purchases you might make you will also receive for FREE the HIGH DEFINITION (88k/24 Bit) versions of the Blues ‘n Greens EP. To say further thanks I will also include a recently completed bonus track for your listening pleasure. Normally these HIGH DEFINITION collection would sell for more than $9.95, you can get access for free with a purchase of any of the merchandise packs.
It’s really the least I can do to say THANK YOU for ordering Blues ‘n Greens.
Explain that you have a special offer for customers and drive home any scarcity or time sensitivity. The most successful upsell offers present a “better, faster, cooler, or complimentary” version of what they just purchased. For example, if they bought 10 songs for $10, then 50 songs for $29.95 is hard to pass up.